A DIFFERENT KIND OF
TRANSFORMATION PARTNER
Private equity investment is no longer just about financial restructuring—it’s about unlocking operational intelligence, AI-driven scalability, and real-time performance optimisation. GAPx doesn’t just advise—we execute. Our approach ensures businesses don’t just develop transformation roadmaps but actively build AI-powered operational intelligence.
How GAPx Delivers Business Impact:
On-demand AI-Powered Insights – Our unique hybrid AI provides intelligence-driven assessments and strategic execution plans.
Digital Readiness & Blind Spot Analysis – GAPx identifies and scores businesses on digital readiness and maturity, showing exactly where transformation is needed.
Strategic Growth & Market Advantage – We identify opportunities to scale, innovate, and defend against disruption.
Cross-Functional Intelligence – AI and business transformation must integrate across Strategy, Finance, IT, CX, EX, and Operations.
An Iterative, Scalable Transformation Framework – Transformation is built insight by insight, ensuring manageable and measurable progress.
AI-Driven Decision Confidence – Every recommendation is backed by real-time data, predictive analytics, and AI insights.
AI-Powered Digital Data Factory – Businesses gain a continuous learning and strategic intelligence system, improving execution and adaptation over time.
A NEW PARADIGM IN BUSINESS TRANSFORMATION B(ai)T
Traditional consulting relies on linear transformation models, often leading to fragmented strategies, disconnected experiences, and siloed technology execution. GAPx takes a radically different approach—operating at the dynamic intersection of Business Intelligence, Data Transformation, AI, and Customer Experience. We build business models using client data, public datasets, and third-party repositories, ensuring a holistic, data-driven foundation.
The New Business Intelligence Trinity:
Data/AI – The intelligence engine powering adaptive operations, predictive decision-making, and automation at scale. GAPx's AI-driven systems ensure products and experiences continuously evolve ahead of market demands.
Experience – Customer and employee interactions reimagined through AI-powered personalisation that adapts in real-time. We create fluid, intuitive experiences previously impossible with traditional approaches.
Product Offer – Future-proof value propositions built on AI capabilities, digital ecosystems, and embedded intelligence that consistently outpace competitors and exceed customer expectations.
The Intersection: Where True Transformation Happens
At the centre of this model is the Digital Factory—a real-time intelligence hub that continuously enhances performance, adapts strategy, and improves customer experience.
At the illuminated centre of our model, these elements converge to create a new paradigm of intelligent business transformation:
A seamlessly integrated business ecosystem where AI, experience, and product innovation fuel each other continuously
Real-time cross-functional collaboration that ensures unprecedented agility
A fundamentally reimagined operating model built for dominance in an AI-first world
The GAPx Advantage:
AI-Driven Market Intelligence: Strategic foresight combined with operational analytics and predictive AI to uncover high-value opportunities others miss
Outcome-Focused Execution: Beyond reports - we implement scalable, AI-powered transformation that drives sustained growth
Decision Acceleration: Real-time insights that empower PE firms to minimise risk while maximising value creation velocity
AI as Market Differentiator: Strategic AI integration across core business functions ensures portfolio companies don't just compete—they define their categories
As organisations become more fluid and scale faster, ensuring you have an accurate real-time macro view of your business and operating market becomes more critical. An AI-first approach can deliver this insight
OUR MISSION AND VISION
At GAPx, we transform businesses through intelligence—converting insights into action, strategy into execution, and disruption into opportunity.
We recognise that true transformation transcends technology—it's fundamentally about intelligence. The capacity to anticipate market shifts, adapt with agility, and scale strategically defines tomorrow's market leaders.
We collaborate with visionary leaders to imagine, construct, and steer organisations engineered for future dominance.
We seek to eliminate the gap between ambition and achievement. We equip organisations with the strategic frameworks, actionable insights, and execution capabilities to drive transformation that delivers measurable impact and sustainable advantage.
Our Values
Bold Action: We disrupt convention and push boundaries to catalyse meaningful change.
Intelligent Transformation: We prioritise insight-driven evolution over mere digital adoption.
Iterative Growth: Transformation is a continuous journey, not a finite project. We develop intelligence-scaling capabilities that evolve with your business.
Human-Technology Synergy: Excellence emerges from the perfect balance between human expertise and technological.
Independence & Integrity: Our strategies remain unbiased and singularly focused on our clients' best interests.
MEET OUR FOUNDERS
Philip Barlow – Co-Founder, GAPx
Philip is a strategic brand and marketing expert turned AI-driven business transformation leader. With over 30 years of experience in brand strategy, marketing communications, and business growth, Philip has helped companies define their DNA, craft compelling narratives, and build scalable, differentiated brands. Now, as Co-Founder of GAPx, he is bringing that same strategic clarity and executional excellence to AI-powered business intelligence and transformation.
Bridging Brand Strategy with AI-Driven Business Transformation
Philip has always believed that brand is an essential tool for business change—not just an external identity but an internal system that aligns strategy, culture, and operations. The emergence of AI and data-driven decision-making now allows businesses to achieve what brand strategy has always envisioned: complete alignment between company vision, operational execution, and customer experience.
At GAPx, Philip applies his deep understanding of competitive positioning, customer experience, and data integration to help companies transform in an AI-first world. He understands that today’s businesses must not only be customer-centric but also intelligence-driven, using AI to enhance decision-making, operational efficiencies, and market differentiation.
A Vision for the Future of Business
Philip sees AI as the most significant enabler of business transformation in decades. No longer is transformation just a theoretical exercise—AI allows businesses to activate insights at scale, turning vast amounts of data into real-time, actionable strategies.
With GAPx, Philip and his co-founder Greg are pioneering a new paradigm in consulting, where AI-driven insights power strategic decision-making and deliver tangible, measurable business impact. Their combined expertise in brand, business strategy, and AI adoption creates a unique offering for companies and PE investors looking to scale smarter, compete stronger, and drive superior returns.
Greg Duffy – Co-Founder, GAPx
Greg has over 30 years of experience in software engineering, specialising in supply chain management, finance, electronic invoicing, fintech, mobile, construction, FMCG, retail, and category management. His deep expertise spans multiple industries, allowing him to understand and solve complex business challenges with technology.
Passion for AI and Industry Evolution
Greg has been deeply interested in AI since its early development and remains a firm believer in its transformative potential. He has witnessed a revolutionary shift in the IT sector, with productivity gains increasing 3x to 4x compared to 24 months ago. This rapid advancement is not only reshaping how businesses operate, but also driving major industry transformations. Incumbent companies are being challenged by new and aggressive startups that are leveraging AI to disrupt traditional business models, accelerate innovation, and redefine competitive landscapes.
Leadership and Strategic Influence
Over his career, Greg has held key leadership roles, including CEO, CTO, and Chief Architect. In addition to his role at GAPx, he actively engages with other companies through consultancy and board positions, providing strategic guidance and technological expertise.
A Practical Approach to Software Development
Greg’s philosophy on software development is centered around building commercially viable products by leveraging existing technologies. He believes that solutions should be market-driven, solving real-world problems with clear, measurable value. His approach ensures that businesses can translate technological advancements into tangible commercial success.
Driving Innovation at GAPx
At GAPx, Greg brings his extensive expertise in software architecture, database design, language modeling, machine learning, and AI. His focus is on delivering real benefits through technology—moving beyond just generating more data to creating meaningful, impactful solutions that drive business growth.